Hi Coach Cameron here from Small Business Master Coaching and Leaping Through Life.
In my efforts to support small business owner with ways to brand and advertise their business, I have started to commence a little experiment to find out if Small Businesses that advertise in magazines and newspaper print actually get value for money and a good return on their investment dollar.
To protect myself, the business owners involved and the media in which they advertise in – I will not be disclosing either party – but I can guarantee and assure you that the responses are real and genuine. (why would I make it up?).
In all cases I asked them if they got any leads out of the advertisement and if they thought it gave a good (not great – just good) return on their dollar – which in most cases involved $500-$1500 for a 1/4 page and $3000-$5000 (wow that’s a lot of $$ for an ad!) for a full page.
I will update this post frequently with the responses I get:
- “Not really – No leads think it was a waste of money”
- “To be completely honest with you, it has done nothing for my business. It wasn’t cheap either to advertise and it was a big call to agree to advertise as the Real Estate Industry is very slow at the moment. Following me agreeing to advertising, I told my Real Estate Agents (as we are conveyances) that we have advertised in this magazine and they said they don’t even read these publications, they just put it to the side. So me personally for my business, I would not advertise in there again. Hope this helps
- “I gave up newspaper advertising a long time ago. Spending the same money on your website and other advertising which does work is far better. On each occasion, if I’d just spent the money on a weekend away with my family, I would have probably been more inspired to do well.
Stay tuned in for further updates and results.
