May 20, 2012

Test and Measure for Best Results

Test and measure for best results. Hi Coach Cameron here from http://SmallBusinessMasterCoaching and the www.LeapingThroughLife.com.au corporate coaching programs. Thanks for taking the time and clicking through to find out more about some cool marketing techniques for your business.

There are heaps of ways to do your cash on so called “advertising”. The traditional way business owners and managers waste their advertising dollars is they only put out one particular offer on the table or out in the marketplace at any one time.

The downside of only using one type of advertising mechanism without measuring anything is that it becomes a guessing game.

I was recently with a coaching client who owns his own fitness business and he was telling me how he didn’t even get one lead on an ad that he put out in the marketplace. Now I asked him how he tested and measured the ad over time – and guess what – he looked at me like stunned mullet!

This is exactly what most business owners do and create one ad at a time in the market place and then hold their breath and hope for the best! They then wait by the phone for someone to call them – this is not marketing this is called throwing your money away down the toilet!

The only way and the best way to run an advertising campaign is to test and measure at least three different ads against one another in slightly different places over the same medium. This is especially true if you use some form of online media for your advertising like social network sites.

I trust that has been helpful and I know you’ll enjoy our regular coaching programs as well, where you can be coached each month for the cost of a cup of coffee per week! For more details click here.

For more information about marketing tips and coaching programs please visit http://smallbusinessmastercoaching.com and for corporate coaching info go to www.leapingthroughlife.com.au

Keep Leaping Through Your Life – warm regards Coach Cameron.

PS: we have some powerful coaching workshops and events coming up. Please click through to www.coachcamerons.com and select “events and workshops”

Comments

  1. Lorene says:

    With the bases loaded you sturck us out with that answer!

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