A recent POLL on Linked IN indicated that over 36% of small business owners thought that traditional Print advertising was a waste of money which generated them no leads at ALL!! (hard to believe but true!)
Another 36% thought the print advertising they took out performed below their expectations and only gave 5 or less leads while 27% thought it was an average return on their investment dollar.
Interesting enough – no one who voted experienced excellent returns or had 20 leads or more form their advertisement.
Something to consider the next time the local paper rings you up about a special feature for your business or how great newspaper or magazine advertising is for your small business!
Let’s leave the branding to the big end of town and those multi-national companies that work on brand awareness… when it comes to creating real leads, small business owners need to be smarter!
Warm Regards – Coach Cameron
Life is short, and this article saved valaulbe time on this Earth.
You are in a very coeimtitpve business and there are a number of companies like yours that are larger and well known. These days companies are concerned with things like security and they know that anyone they hire from certain companies can be trusted. a small firm like yours makes them nervous. and you the owner are also unknown to them. You need to promote yourself first they need to feel that you are trustworthy etc. It would help if you had a background check fingerprints etc done as assurance to show them. then you need to offer services that others don’t and coeimtitpve rates. you need to have files on all your staff including credit references, background, work experience, that you can show them. You need to met with the person who does the hiring for temps etc personally and even submit a financial report, of your business too. they are looking for reliable, trustworthy, adaptable, ethical, and hardworking people you need to convince her you have those people.
Waklnig in the presence of giants here. Cool thinking all around!
i like it
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that’s great, be certain to go to http://www.leapingthroughlife.com.au and sign up for our FREE coaching membership program – you can also “like” us at http://www.facebook.com/LeapingThroughLife
@SuperTruth77 he is not the one to blame, he can’t be held riolsnsebpe for other’s people opinion. You would have to ask every people on this planet doing this job to quit to make a change
Hi Polprav,Sure, you can link back to me and I’m glad to see my mssgaee is getting around the world.The thing is, it’s the same principles regardless of where we live.Steve