SmallBusinessMasterCoaching » Business, Marketing, Performance, Profits

Turbulent times release opportunity

March 23, 2012 Leave a Comment

Hi there – Coach Cameron here,

The best thing about these turbulent times is that everything is on sale.

Consider what your life would feel like if you could pay your mortgage faster, escape bad debt and double or triple your income!

It is times like this that some people will lose money – others will watch other people make money and the final group of people will be those intelligent people that do their due diligence and make money.

The fact is everything is now on sale and you need to go shopping. Stocks are on Sale. Businesses are on Sale. Real Estate is on Sale.

Now is the time for you to grab the opportunity for you to create more prosperity, wealth and abundance in your business or your life.

If you live within Sydney or Newcastle, in New South Wales Australia, I would like to personally invite you to join my team of empowering speakers and experts for the IGNITE Business and Entrepreneur Bootcamp on April 28th and 29th at Newcastle, NSW Australia.

We have a field of experts who are professionals that can help you achieve your financial dreams and objectives. These individuals have transformed the lives of ordinary Australians with their sales, income, profits, and business.

Imagine the benefits you would get from being in a room full of expert speakers for two great days that have personally helped others create real wealth.

Get up close and personal with some of Australia’s most passionate speakers and educators in prosperity, business and real estate.

Take Action NOW – go to www.leapingthroughlife.com.au/ignite or

For early bird discounts – download a booking form at

http://www.leapingthroughlife.com.au/document.php/gorlsrq/IGNITE+flyer.+Leaping+Through+Life.pdf

Filed Under Business Management, Creating Prosperity Mindsets, Increasing Profits, Marketing and Selling, Money and Finance, New Business Owner Tips Tagged With Business, business coaching, business coaching tips, Business Workshop, coach Cameron Roberts, corporate health and wellness, IGNITE BOOTCAMP, leaping through life, making money in business

Unpacking your IP as a Professional

March 6, 2012 2 Comments

A service professional might be a dentist, doctor, personal trainer, consultant, or anyone that services something and does not have tangible products. I want you to think about the list of things as I read them out and contemplate whether you could employ that into your business? If you were a dentist, how would you put forth some ideas of these programs to your clients? How would you provide these products to your clients to value-add or even sell them on your websites or in stores?

If you are a personal trainer, how would you use some of these products to add value to your current clients or self for a profit? A lot of these products created once will take some time for you to sit down and develop, but you can keep making money out of them or keep adding value to your current clients, and they’ll be grateful for it.

Think about some e-Books that you could create. It’s a cheap way of getting some information out there. It makes you an expert and lets others see your quality of work before they commit to anything. You can also give free e-Books away on your website to introduce prospects about your services.

Next, you can do some presentations. It is not a product but you might run one presentation every quarter or once every month if you can. It can be on anything in your specific field. You can encourage people in the presentation or you can just offer it as part of the phase for coming to your business.

Next, think about some coaching programs and what could you come up with that would value-add to your clients. Think of the information products that will add value or can be sold to your clients. Would you make an audio program or a video program that would educate your clients? You can give every new client an audio program or a video program to push them in the right direction and they could get everything they need to know upfront, and use your business for empowerment in such a way that they already know all the steps they need to take to be successful or to get the best out of your product or service. Some emails or auto responders can be used to capture everyone’s email and don’t just sell stuff in the emails. People get so much of junk mail. Hence, you need to give them an email of good quality information that’s going to help them with the service you offered them.

If you’re a dentist, you’re not sending them out emails to remind them to come in again or get another checkup or sell them again, but you will email them information on general health, healthy eating, taking care of the teeth, what to do as you get older, and how to keep your teeth white and shiny. There are a lot of different informative things that you can offer to people regularly.

Webinars are also helpful. You can think of how you can get people interested to click on or look at you doing some webinars, or even if it’s just an audio webinar highlighting your products and services and positions you as an expert in your field.

I hope that has been useful for you. There are audio programs, videos, e-books, books, and other things that you can unpack as extra stuff in your business to add value to your current clientele or sell on your website.

You can go to my website – www.smallbusinessmastercoaching.com for more information or for downloading a free e-Book. For this your name and email address is required to be entered.

Hope to see you soon. Bye for now.

I’m Coach Cameron and welcome to the Master Coaching Programs for Small Business. I will share with you about how you can stretch your business even more than what you are currently do. This is particularly resourceful if you are a service professional and products are not in place in your business.
A service professional might be a dentist, doctor, personal trainer, consultant, or anyone that services something and does not have tangible products. I want you to think about the list of things as I read them out and contemplate whether you could employ that into your business? If you were a dentist, how would you put forth some ideas of these programs to your clients? How would you provide these products to your clients to value-add or even sell them on your websites or in stores?
If you are a personal trainer, how would you use some of these products to add value to your current clients or self for a profit? A lot of these products created once will take some time for you to sit down and develop, but you can keep making money out of them or keep adding value to your current clients, and they’ll be grateful for it.
Think about some e-Books that you could create. It’s a cheap way of getting some information out there. It makes you an expert and lets others see your quality of work before they commit to anything. You can also give free e-Books away on your website to introduce prospects about your services.
Next, you can do some presentations. It is not a product but you might run one presentation every quarter or once every month if you can. It can be on anything in your specific field. You can encourage people in the presentation or you can just offer it as part of the phase for coming to your business.
Next, think about some coaching programs and what could you come up with that would value-add to your clients. Think of the information products that will add value or can be sold to your clients. Would you make an audio program or a video program that would educate your clients? You can give every new client an audio program or a video program to push them in the right direction and they could get everything they need to know upfront, and use your business for empowerment in such a way that they already know all the steps they need to take to be successful or to get the best out of your product or service. Some emails or auto responders can be used to capture everyone’s email and don’t just sell stuff in the emails. People get so much of junk mail. Hence, you need to give them an email of good quality information that’s going to help them with the service you offered them.
If you’re a dentist, you’re not sending them out emails to remind them to come in again or get another checkup or sell them again, but you will email them information on general health, healthy eating, taking care of the teeth, what to do as you get older, and how to keep your teeth white and shiny. There are a lot of different informative things that you can offer to people regularly.
Webinars are also helpful. You can think of how you can get people interested to click on or look at you doing some webinars, or even if it’s just an audio webinar highlighting your products and services and positions you as an expert in your field.
I hope that has been useful for you. There are audio programs, videos, e-books, books, and other things that you can unpack as extra stuff in your business to add value to your current clientele or sell on your website.

Sign up to become a regular member of my coaching programs which include ebooks, audios, videos and monthly coaching updates and tickets to my events – total value worth $400 per month – yours free when you sign up in the blue form at my coaching and speaking website at http://www.leapingthroughlife.com.au

Filed Under Increasing Profits, Marketing and Selling, Money and Finance

Life’s Unexpected Events

August 17, 2011 10 Comments

Hi Coach Cameron here – below is a great article submitted by an expert in helping people prepare for the unexpected. Thanks to Wayne Lennan for sharing this with our readers and coaching clients.

Imagine for a moment the costs involved if you suffered a major medical trauma or if you were unable to work for an extended period of time due to injury or illness. There are medical costs for a start, not to mention the loss of your income and the day to day living expenses don’t go away because you can’t work! If you add to this the need to make lifestyle changes such as home modifications, rehabilitation programs and paying off any existing debt, the costs soon mount up.

Helping prepare for the unexpected

“Relieving stress and creating a better lifestyle if you suffer a major illness or are injured costs money – lots of money if you want to do it right”, says financial adviser Wayne Lennan from advisory group Financial Wisdom. “People generally want to remain self sufficient when it comes to their health and finances, but saving and investing alone may not be enough to cover the costs caused by illness or injury”.

The best solution to avoid financial hardship during these times is to insure your income and combine it with a trauma insurance policy.

While income protection will replace up to 75% of your income while you are unable to work, a trauma insurance policy will pay out a lump sum on a specified medical event, such as heart attack, cancer or stroke. “Trauma insurance provides cash to spend anyway you want to help you recover or change your lifestyle”, says Wayne “Many of our clients use it as a way to give up work altogether, setting up a debt free and worry free lifestyle”.

As with any insurance Wayne advises that it is a case of buyer beware. There are many products on the market that offer a wide variety of claims options in terms of medical conditions that are covered.

“You need to be careful and preferably get advice to ensure you are getting the best protection and the right amount of cover to suit your personal circumstances”.

Wayne Lennan is an authorised representative of Financial Wisdom Limited. This advice is of a general nature only and has been prepared without taking into account your particular financial needs, objectives and should not be construed as financial, taxation or legal advice.

For more information on Trauma insurance and income protection insurance products please visit www.waynelennan.financialwisdom.com.au or call Wayne Lennan on 02 49256125.

Filed Under Business Management, Marketing and Selling, Personal Performance, Work/Life Productivity

What’s your business issues?

July 7, 2011 36 Comments

Hi again, Coach Cameron here from Leaping Through Life and CEO of Small Business Master Coaching.

You know, what I believe a lot of people should look for in business is actually a good coach who can help them increase revenue, lower costs, improve systems, improve their lead generations and help them with both online and offline marketing.

Personally, if I was looking for a business coach, or someone to help me do those things, I wouldn’t want just someone who has paid a couple of thousand dollars to do a course on maybe say, business marketing or NLP. Sure, all that sort of stuff is really good but do they actually walk the talk? Have they got a runs on the board and have they run their own successful business models already? And if the answer is no, well then you’re just working with someone that’s done the training and might not really understand the day-to-day running of a small to medium business.

So, what I help people do as a business coach is I help managers and business owners identify some issues in their business because I get it. I know what it’s like to be in business. So I sit down with people and I help them identify some of the issues that are in their business currently.

From those issues, we identify or we highlight the top issues and we work with those ones first. From there, we look at the problems of those top issues, what are some of the challenges they face, what are some of the things they have to go through on a daily basis to get stuff right. Once we’ve identified the issues, we go through some of the problems then we look at the outcome, what’s the final result that the business owner wants from the issue? Is it to raise capital? Is it to improve revenue? Is it to create more leads?

Once people know what the outcome is, they can be coached or helped to achieve their goals a lot faster. If you start off coaching someone or when I start off working with someone both on and off a sporting field and on and off the business arena, it’s really hard to work with people that don’t know where they’re going. And that’s why that process is really important.

So I encourage you now. Take five minutes to identify some of the issues in your business you’re currently facing. Look at some of the problems or challenges that are ongoing as part of those issues. And then really get to the nuts and bolts and identify what is the end result that you would like. What should it look like if you could wave a magic wand over your business? What would the end result look like for you that you’d be truly satisfied with and happy with that outcome? Once you can identify those three steps, you’re on your way to improving your profitability, your productivity and your overall health of your business.

Thanks for clicking through. I look forward to seeing you really soon in person at one of my workshops or events, or I hope to get to coach you with one of our excellent membership programs.

Keep Leaping Through Life - warm regards, Coach Cameron Roberts.

For info about corporate coaching and workplace wellness go to www.leapingthroughlife.com.au or for specific business coaching keep checking out http://smallbusinessmastercoaching.com

Filed Under Boosting Performance, Business Management, Creating Prosperity Mindsets, Increasing Profits, Marketing and Selling, Personal Performance, Work/Life Productivity Tagged With business coaching, coach Cameron Roberts, corporate health and wellness, health and wellness in the workplace, power of change, self belief in business, succession planning

Test and Measure for Best Results

June 29, 2011 11 Comments

Test and measure for best results. Hi Coach Cameron here from http://SmallBusinessMasterCoaching and the www.LeapingThroughLife.com.au corporate coaching programs. Thanks for taking the time and clicking through to find out more about some cool marketing techniques for your business.

There are heaps of ways to do your cash on so called “advertising”. The traditional way business owners and managers waste their advertising dollars is they only put out one particular offer on the table or out in the marketplace at any one time.

The downside of only using one type of advertising mechanism without measuring anything is that it becomes a guessing game.

I was recently with a coaching client who owns his own fitness business and he was telling me how he didn’t even get one lead on an ad that he put out in the marketplace. Now I asked him how he tested and measured the ad over time – and guess what – he looked at me like stunned mullet!

This is exactly what most business owners do and create one ad at a time in the market place and then hold their breath and hope for the best! They then wait by the phone for someone to call them – this is not marketing this is called throwing your money away down the toilet!

The only way and the best way to run an advertising campaign is to test and measure at least three different ads against one another in slightly different places over the same medium. This is especially true if you use some form of online media for your advertising like social network sites.

I trust that has been helpful and I know you’ll enjoy our regular coaching programs as well, where you can be coached each month for the cost of a cup of coffee per week! For more details click here.

For more information about marketing tips and coaching programs please visit http://smallbusinessmastercoaching.com and for corporate coaching info go to www.leapingthroughlife.com.au

Keep Leaping Through Your Life – warm regards Coach Cameron.

PS: we have some powerful coaching workshops and events coming up. Please click through to www.coachcamerons.com and select “events and workshops”

Filed Under Boosting Performance, Creating Prosperity Mindsets, Marketing and Selling Tagged With business marketing, business profits, coach Cameron Roberts, making money in business, Marketing, online business coaching

The Power of Change by Coach Cameron

June 27, 2011 4 Comments

Coach Cameron Roberts here and welcome to the Leaping Through Life Corporate Coaching and Small Business Master Coaching Programs.

You know, you’ve probably heard it before that the definition of insanity is doing the same things over and over again but expecting a different result. You know, the same is true for many of us when it comes to our own health, vitality and well-being.

Often, we want to change something about ourselves, our body image, our physical appearance, or just our energy levels on a daily basis, but we keep doing the same things over and over again and expecting something else to change. You know, if you want to change the way you feel when you first get up in the morning, you have to change something in your lifestyle. It’s just not enough to wish upon a star about your health and fitness. You actually have to make a conscious decision and take the appropriate action and do something about it if you want to wake up in the mornings feeling alive and alert.

I started working with someone recently and they shared this story about how they were doing the same thing over and over again, time and time again in relation to their diet. And so, what would happen was they’d go on some diet program that’s sold on TV or over-the-counter and they’d go on the program and they would lose massive amounts of weight. Obviously, with all these types of diet programs, you can’t do them long-term. It’s very, very hard and difficult to maintain. Every time they stop the diet program, they would put on weight and then some more to what they first started. And so, they’ve had that yo-yo effect of going on the diet, taking the shakes and the bars, losing the weight massively fast, but then being so hungry after four or six weeks or eight weeks or three months that within weeks, they would put all the weight back on again after they stop the shakes and the bars and the special diet program.

Now, they repeated this for the last eight to ten years of their life. And what do you think it did to their body? Well, obviously their body is not in a shape that they would like it right now. And that got me thinking, I wonder how many of us do the same thing on a daily basis, not only with our health and our fitness, but also with our business or our families and our relationships? How many of us keep doing the same approach or keep applying the same approach over and over again and yet we expect a different result?

You know, if there’s something to change in your life, you must change. You must change the way that you approach it. You must change the type of action that you take. If you’ve tried something before in the past and it hasn’t worked for you long-term, there’s a good chance that same action is not going to work next time either, long-term.

So to finish up, I’ll give you this one little tip. If you need something to change, avoid doing the same thing that you’ve done in the past. Seek a coach for instance, get some guidance, find an expert in the area that you want to accelerate in and let them show you how to get proven, long-term results without doing the same things and the same mistakes that you’ve always made.

Well, I hope that’s been helpful for today. Thanks for tuning in again. And if you visit my website, which is www.leapingthroughlife.com.au, you can subscribe to a free eBook on either business or wellness.

Thanks for tuning in and I’ll talk to you soon. Have a great day and remember to change something inside your self.

Checkout my online store for more resources: www.coachcamerons.com

Filed Under Boosting Performance, Marketing and Selling, corporate health and energy Tagged With coach cameron, coaching, leaping through life, power of change

Print Media – waste of time for the little guys(and gals!) in small business

June 23, 2011 Leave a Comment

Hi Coach Cameron here from Small Business Master Coaching and Leaping Through Life.

In my efforts to support small business owner with ways to brand and advertise their business, I have started to commence a little experiment to find out if Small Businesses that advertise in magazines and newspaper print actually get value for money and a good return on their investment dollar.

To protect myself, the business owners involved and the media in which they advertise in – I will not be disclosing either party – but I can guarantee and assure you that the responses are real and genuine. (why would I make it up?).

In all cases I asked them if they got any leads out of the advertisement and if they thought it gave a good (not great – just good) return on their dollar – which in most cases involved $500-$1500 for a 1/4 page and $3000-$5000 (wow that’s a lot of $$ for an ad!) for a full page.

I will update this post frequently with the responses I get:

“Not really – No leads think it was a waste of money”
“To be completely honest with you, it has done nothing for my business. It wasn’t cheap either to advertise and it was a big call to agree to advertise as the Real Estate Industry is very slow at the moment. Following me agreeing to advertising, I told my Real Estate Agents (as we are conveyances) that we have advertised in this magazine and they said they don’t even read these publications, they just put it to the side. So me personally for my business, I would not advertise in there again. Hope this helps
“I gave up newspaper advertising a long time ago. Spending the same money on your website and other advertising which does work is far better. On each occasion, if I’d just spent the money on a weekend away with my family, I would have probably been more inspired to do well.

Stay tuned in for further updates and results.

Filed Under Boosting Performance, Business Management, Marketing and Selling Tagged With coach Cameron Roberts

How to tighten up the recruitment process in your business.

February 22, 2011 4 Comments

At Small Business Master Coaching, we take our role of supporting you and your business seriously. Coach Cameron Roberts is an experienced business owner and knows the challenges that arise from having the wrong staff onboard. When looking for an employee or new people it is critical that in your small business, you have a procedure that you can follow to make sure that you get the right person for the job.

It is easier than you think in small-business to hire the wrong person. Most people when they apply for a job are really keen and motivated to get the position, they often stretch the truth a little bit to ensure they get the job today, so they can meet their own needs and desires.

The problem is however, as these potential employees are going through your recruitment process they are taking up valuable time for yourself, your staff and your business.

This is why it is critical in small-business to make sure you have an objective recruitment process that will weed out any people who are not 100% behind working for you and your small business.

A simple but effective recruitment process can look like the following model:

First of all, a person comes in and fills out a standard recruitment application. This is just some simple paperwork to get the details and capture their availabilities. You can also look at previous experience and ask them for referrals that you can call up to see how they worked at their previous place of employment.

The next process you may want to look at is to engage them in a trial. This trial can be a simple 30 minute trial when they come into your business, maybe even as a client or a customer to see if they like working in your small business and in your working environment. It is a simple but effective way to see how some people will respond to your working environment and you get to see firsthand if they handle the pressure that they might come under once they commenced working for you and your small business.

Only after a potential employee fills out the recruitment application and then comes in for a small 30 minute trial for the position, do you sit down with them and go through an interview process. This way they have already met two of your requirements; being the recruitment application and the small trial at your business, before you have to invest any time on them doing an interview process.

A lot of small business owners make the mistake of doing an interview process first. However if you have 40 people apply for or a position and then you interview 10 to 20 people from the list of 40 – this takes a while of your work and time up to get through.

Adding in a few extra steps before the interview process, you can easily manage these recruitment application procedures to ensure that you get the best person for your job.

Get busy on designing your own recruitment application process today and watch new people coming to your business be more effective and efficient employees.

Wishing you all the business success for this year and beyond.

Keep Leaping Through Life…Warm regards coach Cameron

Filed Under Boosting Performance, Business Management, Increasing Profits, Marketing and Selling, New Business Owner Tips Tagged With business coaching, business coaching tips, marketing your business, new business help

Consumers of 2011.

February 22, 2011 6 Comments

At Small Business Master Coaching we are always looking for ways to help business owners stand out from the crowd. One of the ways to do this is by given consumers what they want. These days’ people are looking for something different. In your business you people want to experience things that they don’t experience elsewhere in your industry.

In your small business you could be driving sales and increasing profits and one of the best ways that you can do that is to design your experiences with your clients and your customers.

Consumers in 2011 are a hard nut to crack. With wage rises, retail spending and job growth this year spinning there is an increasing but over accumulation of more goods in the marketplace.

A new desire on the rise in the consumer’s mind is that they want the feeling and experience of what they are spending their money one. They purchase their shopping for the experience and this need not be with the big retailer but they are happy to part with their money in a small business just like yours – be it online or off-line. If you can provide them with a unique and a happy experience then you can win the business back of the big retailers.

Here are some of the ways in which you can offer an experience to your consumers or clients:

How about holding some classes or to do lessons on how to use your products and services.

Experience comes at a price, and this need not be expensive from a small business perspective. You get to use your communication tools to get across to your customers and clients. Look at how you can contact them via mobile phone and SMS and make sure you are constantly engaging them with inviting offers in your messages.

At every opportunity use your social networking sites and skills to promote your businesses and services to the wider community – let will know that you’re around and in you’re the expert in your field.

Let them interact with your products and services so that it makes them feel special and that they feel secure when they buy the products or services. At every opportunity the consumers, like to try before they buy, so why not let them do this at their own place and at the right time.

What is it that is different to what they’re used to experiencing when buying products and services from your industry or small business?

Change your music, update your lighting in store, put a water cooler machine in the corner and even consider setting up child’s playground area with toys included.

Think of something creative and something small and personal that you can offer your consumers and clients that makes visiting your business inviting, warm, and friendly.

Lastly always make sure that you build a healthy online presence. Being online doesn’t have to cost you thousands of dollars but it does have to be a good representation of your business and what you sell or what you stand for. A website can be about telling people what you do and what you’re best at and it can also be a way of providing them with information for them to make a good buy decision as previously mentioned. Be sure you take advantage of each of the social media and social network sites like Facebook and twitter to communicate to a wider range of people about your products, your expertise and your services.

It’s not enough just to have social media presences – you have to make sure that you use your social media to engage your clients and potential prospects. Use Facebook in a way and be creative, see what you come up with. What new ideas and new concepts can you use to get people involved at the level of social media that you want them to be involved in?

Maybe you can put a Facebook offer on your site so that your friends can redeem the offer by bringing it back to the store.

At all times engage your customers as much as possible. Customers, clients and potential prospects who are happy and who are engaged in a friendly manner will spend more money and have a higher spend rate within your small business every single time.

Let your customers enjoy their experience, and consider handing over demonstrations or things that they can take home like a little mini show bag or hold an activity of some type – it is about experimenting with your marketing and coming up with effective and efficient marketing techniques that don’t cost the earth and break your bank. Marketing needs to be effective. Marketing should drive people to your business and make them want to spend money.

Regardless of how much you spend on your business with any particular advertising – if it doesn’t drive people to your business it is not effective advertising.

Engaging clients directly through experimental marketing can change the way that you do business for ever.

Consider holding a get together at coffee shops and other activities to get their friends and families involved. Have a dozen different programs for different types of clients and customers. You might have a special program coming out just for the mums that use your services, and then on another day you might have a different program coming up just for the dads that use your service.

You can rest assured that if you engage in some of the strategies that we’ve mentioned in this article that you will get the profits and the performance that you desire out of your small business.

For more information about our business coaching services and how we can drive clients to your door please visit http://smallbusinesscoaching.com

For corporate and performance coaching check out www.LeapingThroughLife.com.au

For a free e-book on ineffective marketing techniques PLUS a FREEW audio program please go to our website by clicking here.

Here’s to your business success.

Keep Leaping Through Life, Warm Regards Coach Cameron.

Filed Under Boosting Performance, Business Management, Increasing Profits, Marketing and Selling, New Business Owner Tips Tagged With business coaching services, business coaching tips, marketing ideas, promote your business

Do you need money for your business?

February 22, 2011 4 Comments

As a business coach and CEO of Small Business Master Coaching and our corporate coaching arm, Leaping Through Life, I often see expansion of business and business growth as factors that can hold businesses and their management teams back.

Here’s how you can improve your chances on getting lenders like banks and financial institutions to lend you money to grow your business.

Ensure that your business is healthy and growing and this data is recorded. Make sure you have got your budget in place and all your information is updated.

Make sure that you can measure and prove your cash flow in your business, it is also good to realistically for predict your cash flow position to the bank or lender.

The next thing any bank or lender will want before they lend you any type of money is security. Security is all about risk, you need a be able to show that you can offer some sort of security for them to lend you money or establish or open line of credit against a mortgage or property.

The banks will also look at your honesty. Make certain you are honest with your credit provider, they need to know exactly what you can borrow and if your lending over and above what you can afford to pay back then you will get into trouble and you will be found out.

Be prepared to deal with tighter credit terms in this funding crisis. Raising business funds has become a problem in the wake of the GFC, and if banks and lending institutions are not helping you then it is time to look at other alternatives for small businesses.

Be prepared to provide your tax returns and ensure the tax returns are up-to-date for the last two financial periods. Use your personal tax returns, these are also important to show the bank or lender.

The lender will also check your previous credit history, so make sure at all times you pay off all your credit cards on time every time, regardless of whether it’s a personal credit card or a business credit card.

If you can follow the above, you’ll be able to increase your chances on getting a loan approved with the bank or financial institution. This will help you to grow your business and increase your wealth through investing and financing.

For more information about our business coaching services please go to http://smallbusinessmastercoaching.com

For information about our corporate coaching programs and teambuilding activities please go to www.LeapingThroughLife.com.au

Click here to download your free e-book on ineffective marketing techniques and a FREE audio program on how to social proof your business.

Here’s to your business success,

Keep Leaping Through Life, warm regards Coach Cameron

Filed Under Boosting Performance, Business Management, Increasing Profits, Marketing and Selling, New Business Owner Tips Tagged With business building, business coaching, corporate coaching, making money in business, succession planning

Improving Systems for Business Performance.

February 22, 2011 2 Comments

One of the best ways to improve your small business performance and to achieve small business success so you can improve profits and productivity is to weekly monitor your business systems.

Consider the way you do things in your business to make sure that you operate at the best capacity possible.

Ask yourself these key questions:

How do I do business with new clients?

What are my systems for attracting new clients and new prospects to my business?

How well do my systems work for increasing sales and generating more leads?

What are my systems for my programs and policies?

What other systems do I have or need for staff and employees?

Which type of systems do I have in place for when things go wrong or what are my backup plans?

When you look at your policies and procedures systems, design it in such a way that if someone was to come into your business tomorrow, they could look at your systems folder or your policies and procedures manual and operate your business without any instructions from you.

When you can get your policies and procedures folder or your business systems folder reading in plain English of how to run your programs, products and services… you will have an effective business that runs on autopilot and not one that needs your hand to hold.

A business should be about providing you with the freedom to choose when you want to go to work and not to work because you have to and needs you to be there every single day.

If you have to be in your business every single day you have bought yourself an expensive job and you’re not running a successful small business.

Sometime this week look at your business systems to see how you can improve upon them to improve productivity, performance and profits of your small business and achieve its ultimate success.

Keep Leaping Through Life warm regards Coach Cameron

For more information about our business coaching events and membership options go to http://smallbusinessmastercoaching.com – for team building activities and corporate coaching go to www.leapingthroughlife.com.au

Filed Under Boosting Performance, Business Management, Increasing Profits, Marketing and Selling Tagged With business coaching tips, marketing your business, promote your business, small business

Tips for Small Business Performance and Growth.

February 16, 2011 11 Comments

A business coaching program should be about supporting small business owners and management teams to improve productivity, performance and profits. The other day I was talking to a good friend who has opened a brand-new business over the last six months.

When we conducting our business coaching programs I find some new businesses and new business owners are very green when it comes to marketing and advertising their business with the best possible returns on their investment and advertising dollars. For instance this particular person, initially runoff around 3000 Flyers that she intended to use throughout her local community through letterbox drops. After the first 300 were distributed, they never got around to doing the other 2700.

This friend was actually working in the business more as an employee and whilst she was an employee in her own business – this prevented her from growing her business even more then she thought was possible.

Business owners need to understand that initially you might have to do some hard yards and get your hands dirty in your business and be an employee of your own business, however it is important and imperative to understand that for you to grow your profits in small business – you must step back from being an employee and start being a business owner.

Your job as a small business owner is to make sure that your small business is profitable and performs at its peak every single day that you are open for trading. Cash flow and Profits are the life blood of small to medium enterprises.

So my first piece of business coaching advice to any new small to medium business owner – is to stop being another employee in their own business and to understand that for the business to grow and for it to make more money – they are going to have to work harder “ON” the business rather than work hard “IN” the business.

My second piece of business coaching advice for my new business owner friend was to get a referral program going with their existing clientele. I advised them to come up with some loyalty program where their current clients received some form of incentive for recommending new clients. This can be as simple as a little card with a percentage off any future services or it may be a complimentary gift or product that they can offer. It’s just something small that they can give to an existing client to say thank you for referring a friend or a family member to their business and its service or products.

The third piece of business coaching advice that I gave my friend, was to increase their prices immediately to increase their small business profits. Most small business owners are scared of raising prices. This however is one of the sure fire ways for you to make more money in your business. An annual price rise does not even have to be at the same time for everybody.

You can actually stager your small business price increases in accordance to how many clients you have. For example your first 10 to 20 clients, you may charge $100 for your service. From 20 clients to 30 clients you may charge $110 for your service. Then for every 10 clients after that you keep adding another $10 to $20 on top of your price until you get to a point where you know that you are happy and competitive within the marketplace. One of the quickest ways to go out of business in a small business is to continually offer the cheapest products or services in town. This is particularly true with small businesses. At all times avoid going into competition on price alone and having a “price war” with a competitor – regardless of their size.

The fourth business coaching advice I gave my friend about running their small business was to come up with some policies and procedures for herself, her staff and her future clients. I encouraged her to make sure that she has a policy for all new clients that join up. Some sort of join up form that was done on her computer as a Word document – just a one page form which can capture information about the client and the client understands the terms of trading and her terms of payment requirements.

This business coaching tip is very important for your small business because you want to be upfront with new prospects so that they clearly understand your terms of business and how you expect to be paid for the service that you offer.

I also encouraged her to have a policy for when she puts on new staff. This is so new staff members understand exactly what is expected of them. There they will know the standards at which she expects them to perform within her business. The last set of policies that I encouraged her to put into place were in relation to how the business runs how she wants her services to operate and how she would like things to be done in her business on a daily basis. She needs to write these policies out so that if anyone was to buy her business tomorrow they should just be able to look at the policies and run her business straight away.

It is almost like you are coming up with an instruction manual on how to run your small business and keep the revenue driving through your door so that your end of financial year profits are favorable. Imagine if you bought a new TV or a new gadget or a new piece of furniture and it didn’t come with instructions on how you have to put it all together and then some pieces were missing – well this is exactly how some people run their small business. It becomes ineffective and unproductive.

The fifth and final piece of business coaching advice I gave my small business owner friend was to work on her mindset. I encouraged her to think outside the current realm of what she thought was possible for her business to achieve results beyond her wildest dreams. At present the business is being held back because of her limited thinking. She believed that her small business could only handle a certain amount of clients and run with a certain amount of staff.

The truth was that she is in an industry where her small business could possibly grow exponentially and become a franchise business model. The small business could easily replace her previous working income and her total family’s income and achieve financial success beyond her wildest dreams. But for this to happen she must change her mind set on what she believes her small business is possible of achieving.

Your business is limited on its potential to grow, make money and return profits year after year by your positive or your negative mindset and how you think your business.

Be certain that you work with your business coach to come up with strategies and keys for you to be a positive mindset person so that no matter what challenges you face in one day you can always come up with a solution to a problem or challenge. Remember positive people always get more done than negative people in any area of life.

I trust all of the above has been really useful information for you to take on board and grow your small business exponentially. If you would like to tap into our resources please visit our online business resource store at www.CoachCamerons.com

For more information about our business coaching programs, please go to http://smallbusinessmastercoaching.com/ and click on the coaching section.

For corporate coaching and team building activities visit our corporate coaching site at www.leapingthroughlife.com.au

For a FREE e.Book on effective and cost-efficient marketing techniques click on http://smallbusinessmastercoaching.com/download-e-book/

Until next time – Keep Leaping Through Life – warm regards, Coach Cameron

Filed Under Boosting Performance, Business Management, Marketing and Selling Tagged With business coaching, corporate coaching, online business coaching

How to have a better than great day.

February 16, 2011 2 Comments

At Small Business Master Coaching we teach and support managers and business owners to improve their profits whilst lowering their stress levels. There are certain things that you need to do to your body and mind to ensure that you have a better than great day every single day.

As a business owner or a professional corporate worker you need to ensure that you operate at your peak performance every single day. There are a few key strategies that you can employ straightaway to make a difference in the way you feel in your life today and forever.

Drink more water. Water is a power all its own. Most of your body is made of water and your brain needs water. To function effectively as a corporate worker or a business owner you need to drink water. You should be aiming for 8 to 10 lies of water per day every single day.
Invest in yourself. Ensure that you spend time investing in your knowledge and make sure that you know what books and audio programs you need to read and listen to so you can become an expert in your chosen field. When you grow your potential as a human being, you will be worth more to your company, organization, and small business. One of the best ways to raise performance and productivity in your work place is to improve your own individual performance and knowledge. Investing in yourself, is one of the best investments that you can make.
Have a positive mindset. That is not to say that you will not get challenges come your way, however it is critical for you to be successful you need to make sure that you have a positive mindset each and every day. A positive mindset will allow you to see opportunities that others will not see. It will allow you to overcome challenges and obstacles like never before. You’ll be able to see how you impact other people effectively because of your own positive mindset. The mindset however does not mean bad things will my happen in your day. It does mean however that you are able to overcome these problems and challenges more effectively because of the mindset that you have adopted. With a positive mindset you believe that anything is possible when you set your mind to it. Practice today by having a positive mindset with any challenge or problem that comes your way – remember everything is a lesson to be learned. Look at everything as a positive opportunity to learn something from.
Move your body on a regular basis. When you let your body move, you make your body stronger for longer. You will increase your workplace stamina and ability to focus. You should be aiming for one hour of exercise 5 to 6 times per week. Your exercise regime should include three cardiovascular sessions per week where you are working out at about 60 to 70% effort. This includes bike riding, surfing, jogging, running, swimming and activities like these. The other 2 days per week you should be doing resistance training. This does not however have to be done in a gymnasium. You can do resistance training right at home in the lounge room with push-ups, sit-ups, star jumps, squats, and lunges. For information about own body exercise type in “own body exercises” in Google and have a look at the videos that are online. I would highly recommend own body exercises for anyone that wants to strengthen their body. When you move your body as a small-business owner or corporate professional, you get to enjoy having a strong mind and a strong body. The fitter you are physically, the more that you can handle when you’re at work and throughout the day.

There’s our top tips for being an effective leader I hope you got a lot out of them for more information about our business coaching services please go to http://smallbusinessmastercoaching.com or visit our corporate coaching and team building website at www.LeapingThroughLife.com.au .

Keep Leaping Through Life – Warm Regards Coach Cameron

Filed Under Boosting Performance, Increasing Profits, Marketing and Selling Tagged With corporate health and wellness, how to keep motivated at work, life coach

How to Design a Marketing Campaign for Your Business

February 12, 2011 2 Comments

Small Business Master Coaching and Small Business Coaching Services should be about supporting small business owners to increase performance and profits. A good business coach will also address the work/life issues that many small business owners struggle with. When I am small business coaching I see a lot of professional people who are good at their trade but not necessarily good at things like marketing and branding their small business successfully. Often times it is a matter of they don’t know where to start or what needs to be done first.

At Small Business Master Coaching, as a business coaching service we specialize in helping and supporting small business owners and management professionals through the areas that they are technically good at, and also the areas that they might not be good at, like dramatically increase the profits and revenue in your business through marketing strategies that cover both online and offline activities. For more information visit http://smallbusinessmastercoaching.com/

Here are some simple tips that you can use immediately in your small business to dramatically increase the amount of potential prospects and clients

These simple and effective small business marketing strategies will drive people to your small business which will dramatically increase your revenue and the productivity within your small business. Business success rides on successful marketing techniques. If you’re not marketing and branding your business on an ongoing basis then your small business will be out of business within a few years…

#1 – Create a day of the week to design a small business marketing timeline. When you create a marketing timeline you know exactly the time and activities you’ll need to hit on at certain times within the timeline. This gives you an accurate picture of the small business marketing campaign and to execute that task at exactly the right time.

#2 – Promote Yourself. There are many ways in which you can promote your small business both online and off-line. The most effective ways to promote a small business off line is to engage in some unique workshops, classes or activities that get people involved. Consider putting on a business boot camp where you can get people along to experience you or your service.

#3 – Capture Details when people visit your small business website. When people visit your small business website the opportunity should be there for them to buy into some product or service at a low-cost or no-cost. Maybe it’s a free e-book, or a free report, or a free diagnostic, or even a free product or additional service that they get just for making an inquiry. You have to make sure that your small business webpage caters for them to download the free product automatically and it has the potential to capture their information at the same time. Information is the new gold in the new decade. The information that you get from them you can use within your marketing campaign in the future. You need to be able to capture their name, their address, their phone number. You can then use these details to send them future specials and offers to promote your products and services.

#4 – Start your small business with a small business referral program. This small business referral program is a great way to introduce new clients and customers to your business. You get to reward your current clientele and your current customers by offering a reward for when they bring new people to your business. Word-of-mouth is the most effective advertising medium that is available to small business. When people are talking about your small business out in the public to their friends and family, you’ll generate more leads than you can imagine. So the idea is to create a referral program that gets people talking. The more outrageous that you can make it and the more you offer – the more your current clients will be referring people to your business or your products and services, and the bigger this referral program will be for increasing your business profits. You can make your small business referral program unique to your business and its service and products. Small business thrives and needs an ongoing list of buyers and clients. If you don’t have regular clients or customers you’re not in business. Your program should reward those who refer their friends and family to your business, and it should also reward those new clients and new customers that come along for the first time. Remember to make it outrageous and exciting to get people talking about it to their friends and their family members

#5 – Use joint ventures to your advantage. When you align yourself with other motivated small business owners you can create more customers and more clients and more buying opportunities for both parties. The joint venture should be with someone who is not in direct competition with you, or even in your industry, but it is of great benefit to both parties. The benefit is that the clients and customers are the biggest winners. When you do a joint venture with another small business owner, the public are the real winners, as they get a discount for using your business, and then they get a discount or a special offer for using the other business, of which would not have happened if you did not set up a joint venture in the first place. An easy way to do a joint venture would be like this; Buy $100 worth of product from business “A” and you will receive “X” percentage off a product or service at businesses “B”. This offer is limited and must be presented before the end of this month. You can see how this joint venture would work easily to create extra customers and clients to your business without even spending any extra money.

Small Business Master Coaching is about supporting small business owners to be the best they can be, both in and away from their business. While the above five simple, but effective, small business marketing techniques, you can generate more profits and increase your daily revenue in your small business.

Remember if you would like more information about our business coaching products and small business coaching services please go to http://smallbusinessmastercoaching.com and download your free e-book on effective marketing techniques. Here’s to your Business Success – Keep Leaping Through Life.

Warm Regards Coach Cameron.

Filed Under Boosting Performance, Marketing and Selling Tagged With business building, business coaching services, business marketing, business performance, making money in business

New Business Owners – Top Business Coaching Tips

February 3, 2011 4 Comments

The other day I was talking to a good friend of mine who has opened a brand-new business over the last six months.

What I find with new businesses and new business owners is that they are very green when it comes to marketing and advertising their business with the best possible returns on their investment and advertising dollars. For instance this particular person, initially runoff around 3000 Flyers that she intended to use throughout her local community through letterbox drops. After the first 300 were distributed, they never got around to doing the other 2700.

This friend of mine was actually working in the business more as an employee and whilst she was an employee in her own business – this prevented her from growing her business even more then she thought was possible.

Business owners need to understand that initially you might have to do some hard yards and get your hands dirty in your business and be an employee of your own business, however it is important and imperative to understand that for you to grow your profits in your business – you must stet back from being an employee and start being a business owner.

Your job as a business owner is to make sure that your business is profitable and performs at its peak every single day that you are open for trading.

So my first piece of coaching advice to any new business owner – is to stop being another employee in their own business and to understand that for the business to grow and for it to make more money – they are going to have to work harder “ON” the business rather than work hard “IN” the business.

My second business coaching piece of advice for my new business owner friend was to get a referral program going with their existing clientele. I advised them to come up with some loyalty program where their current clients received some form of incentive for recommending new clients. This can be as simple as a little card with a percentage off any future services or it may be a complimentary gift or product that they can offer. It’s just something small that they can give to an existing client to say thank you for referring a friend or a family member to their business and its service or products.

The next business coaching piece of advice that I gave my friend, was to increase their prices immediately. Most business owners are scared of raising prices. This however is one of the sure fire ways for you to make more money in your business. An annual price rise does not even have to be at the same time for everybody.

You can actually stager your price increases in accordance to how many clients you have. For example your first 10 to 20 clients, you may charge $100 for your service. From 20 clients to 30 clients you may charge $110 for your service. Then for every 10 clients after that you keep adding another $10 to $20 on top of your price until you get to a point where you know that you are happy and competitive within the marketplace. One of the quickest ways to go out of business is to continually be the cheapest in town. This is particularly true with small businesses. At all times avoid going into competition on price alone and having a “price war” with a competitor – regardless of their size.

The next business coaching advice I gave my friend was to come up with some policies and procedures for not only herself but for her staff and for her future clients. I encouraged her to make sure that she has a policy for all new clients that join up. Some sort of join up form that was done on her computer as a Word document – just a one page form which you should have that she can capture information about the client and the client understands the terms of trading and her terms of payment requirements.

This is very important because you want to be upfront with new prospects so that they clearly understand your terms of business and how you expect to be paid for the service that you offer.

It is almost like you are coming up with an instruction manual on how to run your business. Imagine if you bought a new TV or a new gadget or a new piece of furniture and it didn’t come with instructions on how you have to put it all together and then some pieces were missing, well this is how some people run their small business. It becomes ineffective and unproductive.

The last piece of business coaching advice I gave my friend was to work on her mindset. I encouraged her to think outside the current realm of what she thought was possible for her business to achieve results beyond her wildest dreams. At present the business is being held back because of her limited thinking. She believed that her business could only handle a certain amount of clients and run with a certain amount of staff. The truth was that she is in an industry where her business could possibly grow exponentially and become a franchise model. The business could easily replace her income and her family’s income and achieve financial success beyond her wildest dreams. But for this to happen she must change her mind set on what she believes her business is possible of achieving.

Your business is limited on its potential to grow, make money and return profits year after year by your positive or your negative mindset and how you think your business.

I trust all of the above has been really useful information for you to take on board and grow your business exponentially. If you would like to tap into our resources please visit our online business resource store at www.CoachCamerons.com

For more information about our business coaching programs, please go to www.smallbusinessmastercoaching.com and click on the coaching section.

For a FREE e.Book on effective and cost-efficient marketing techniques click on http://smallbusinessmastercoaching.com/download-e-book/

Until next time – Keep Leaping Through Life - warm regards, Coach Cameron

Filed Under Marketing and Selling, New Business Owner Tips Tagged With business building, business coaching services, coach cameron, self belief in business

Three Biggest Website Mistakes by Small Business Owners

February 1, 2011 7 Comments

When people contact Coach Cameron for business coaching they get guaranteed improvements in the profits and performance of their business. Improvements in your business website can alone make you more money and can help in having your best year yet.

When I am business coaching with my clients – one of the things that really sticks out is the total lack of optimal performing websites in many small businesses. Many people think that small business must have a website to run a successful small business. In fact this is not always true.

In many circumstances you can run quite a successful small business in your local town or region without even being online and being available over the Internet.

This being said though, if you are not online with your small business you are missing out on valuable prospects and potential clients for your business to grow. Most of your new prospects and clients you may get from word-of-mouth or other traditional forms of advertising, however there is still going to be a percentage of people who search online for your particular product or service in the comfort of their own home late at night or early in the morning.

It is in these circumstances that you want a pop-up is the expert in your industry so that you can persuade and convince these people who are “surfing the net” that you are the person to contact regarding the product or service that they are looking for.

So what are three biggest mistakes I see as a business coach, that other small business owners make when launching a website for the very first time?

Mistake number one: the website is a static brochure that never changes. Your website should be dynamic and it should be updated regularly with new photos, new content and new articles. The search engines are looking for websites that produce changing and informative content all the time. If your small business website is just a state of static information – it is just sitting in cyberspace with thousands and millions of other websites out there. To get your foot in the door online – you need to make sure that your website is changing, evolving, and constantly updating with new information and new articles about your products and your services. This needs to happen on a weekly or even a daily basis.

Mistake number two: the website is stingy. Many websites you go to actually don’t have a lot of information people will look at. Think of your website as an opportunity to take someone out to dinner on a date – what can you give them, how will you welcome them, can you get their contact details and follow them up later with a phone call?

In fact, I’ll go so far to say that most people will leave the looking website they are looking at within a matter of seconds and click through to the next page of a new website, which hopefully is not your competitor. You need to be generous with your website and what you have available for new people. For instance can they sign up to weekly information or tips about your products and services? How can they use your products or services and how do they get the best out of them? Educate and Empower the prospect.

It’s the information they need that has the ability to make a “buy” decision. Can they download audio and video content from your website? This is a very easy project and is something that you should engage in straight away. Having additional audio and video content on your website when your competitors don’t, positions you as the expert in your industry. It also gives your prospect your opportunity to get to know you even more than just words on a page. They get to actually see you and experience what you are like as “real” human being.

Do your best to come up with any other offer that you can think off as part of your industry and your products and services to make clients who visit your website.

Mistake number three: the website is too busy, has too much information, and/or has too much flashy animation content. The best websites in business are the ones where your prospects get the exact information that they need to make up buying decision without WASTING their time waiting to download flash animation. Help educate them on the benefits of doing business with you and buying your products or services. Let them know the downside if they go with one of your competitors. Offer them a special reward or incentive for booking or buying right then and there on their computer. Always make your website easy to navigate, easy to look at, and easy to understand. If it has a lot of moving pictures and flashy content, you will not only lose out on search engine optimization, but people will get sick of waiting for their flash animation to finish before they get the information they really want and need.

If you think your website is lacking a bit of get up and go, and it is not driving customers and clients to your business like you want it to every single day, then consider some business coaching from Coach Cameron and one of our programs to give your website running its best and doing what it should do, which is bringing you more prospects and making you more money.

If your website is not doing its job and can’t find a business coach to help you do is, then you are losing hundreds if not thousands of dollars in business every single year. For more information about business coaching and how to market your business successfully both online and off line contact us today – the money we can help you make will pay for your coaching over and over again.

Leaping Through Your Business Life – Coach Cameron Roberts

Filed Under Boosting Performance, Business Management, Marketing and Selling Tagged With business coaching, coach cameron, website marketing

How to create Raving Fans

January 22, 2011 5 Comments

Many small businesses that I come across as a business coach, are very much like each other in the way they offer service. To improve performance and business profits you have to offer more than a good service – good service does not set you apart from the business competition. Consumers are much smarter and more careful about what they spend their hard-earned cash on. They have so many other options available to them and so much competition out in the marketplace.

The key to running a successful small business is to go beyond good service. If you want your business to stand out in the marketplace, and to stand out from your competitors – you must turn your happy customers into raving fans. Each business that I work with as a business coach and corporate consultant is slightly different, however the ability to create raving fans in small business is what makes you more cash!

Look for the little things that you already do in your business, for your current happy clients. Can you do some of these little things on a more regular basis to turn your happy clients into raving fans?

Be a detective on your own business; look for every single opportunity to provide your clients with an unexpected positive experience. It’s not enough just to greet them in a friendly manner – most businesses that want to make money do this anyway, you need to treat them as if they are your long lost relatives that you haven’t seen for years!

Look for ways that you can serve them and offer them even more value than you promised. Give them something extra that they didn’t expect. Do something additional for them that no one else does. Connect with them in a way that is unique to your business and your industry – don’t just follow the crowd.

Send an invite to special days and special events. Host annual parties or shopping specials just for them. Over deliver in every single opportunity that you get to have an interaction with the client that you’d like to keep for a buying lifetime.

Tell them how much you value them and their families. At every holiday season send them a greeting card. Think about what other ways in your business that you can over deliver on the service or products that you offer.

Creating raving fans out of your happy customers will take your business to a new level. You’ll become a talking point within your own community; you’ll never have to waste money on big ads again when you advertise in phone books like the Yellow Pages. One of the best ways to promote your business is through word-of-mouth advertising.

When you turn happy clients into raving fans they will tell everybody they know about you and your business. This is what small business is really about, helping people get what they want, at a price they deserve, and exceeding their expectations about your service and business.

For more information about our business coaching programs click through to www.smallbusinessmastercoaching.com.

Download your own coaching products to improves profits, performance and productivity at www.coachcamerons.com

Filed Under Marketing and Selling Tagged With business building, business coaching services, business marketing, making money in business